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"Microsoft Dynamics CRM Product Guide".
Create and easily maintain a clear picture of customers, from first contact to purchase and post-sales, by learning about Microsoft's CRM solution.
Not long ago, the mindset for most any customer relationship management (CRM) project was to acquire information technology (IT) as quickly as possible in order to keep up with the competition. Today, it is about buying CRM solutions that leverage existing infrastructure, assets, and skills. More importantly, it is about acquiring tools and solutions that people will use and that integrate easily into the existing business environment. Microsoft Dynamics CRM version 3.0 was designed specifically to address these requirements.
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